In The Spotlight: Etude House Proof 10 Eye Primer

In a country like ours, primers are a must. These serve as a base for our makeup, enhance the vibrancy of the colors, and prevent makeup meltdown. These are just some of the many reasons why I always itch to try primers from different brands even if I already have more than enough primers for my personal use and occasional invites to do other people's makeups.

At the moment, I have about five (5) eyeshadow primers in my stash: UDPP, ELF Mineral Eyeshadow Primer, Smashbox Photofinish Lid Primer, TFSI and Etude House Proof 10 Eye Primer. While I've never bothered myself to review UDPP, TFSI, ELF and Smashbox, I feel that Etude House's eyeshadow primer needs a bit of an introduction.

Etude House Proof 10 Eye Primer

What the label says
Proof 10 Eye primer supplies coverage to eyelids and around the eyes to enhance eye shadow color and integrity for a longer lasting Perfect 10 look.

The applicator

How the primer looks like

EH Proof 10 Eye Primer is almost identical to UDPP, except that EH is a bit more liquid compared to UDPP and even TFSI. For a fraction of the price, I'll most certainly pick up EH Proof 10 Eye Primer over UDPP. On the other hand, the mineral eye primer from ELF remains to be my top eye primer of all time (unless I find an eye primer that can beat ELF). I mean, honestly, do I have to shell out $17 for a "[semi] high end" primer when a $3 drugstore eye primer can do the same job just as good as the expensive ones? I think not.

Yay!

• Price. It's pretty cheap at Php298 (around $6).
• It evens out the discolorations on our lids.
  
• It makes eye shadows appear more vibrant and last longer on the lids.
  

Nay!

• It dries a little too fast. You have to spread and blend the primer as soon as it touches your lids. This isn't a biggie, though.
  

In Betweens...

• Packaging. While the packaging appears to be cute, it's somehow reminiscent of Urban Decay's annoyingly packaged genie-in-a-bottle. I wonder how I'll be able to get the last drop of this primer. Break it perhaps? And what's with the handle? It gets dirty so easily! I guess the only good thing I can say about the packaging is that it allows you to see how much product you have left. Other than that, I have no other qualms about the it.

To show how well Etude House's Proof 10 Eye Primer delivers, I decided to take eye shots of my eye makeup for two consecutive days (NOTE: I've been road-testing this primer for two weeks).

My daily routine is: When my beloved doesn't take me to work, I walk a distance of about a kilometer or so, under the sun, carrying about 5lbs of weight; therefore, I sweat.

EDIT: For all the eye shots, I used UDPP on my left eye (your right), and EH Proof 10 Eye Primer on my right eye (your left). See any difference?

After application. Taken by the window around noon.

After 13hours. Taken in the bathroom, with flash, under yellow lighting.

After application. Taken by the window around noon.

After 13hours. Taken in the bathroom, with flash, under yellow lighting.

As you can see, my eye makeup did not crease nor fade even after 13hours of wear. What you are mistaking as proof of fading is the flash of the camera. Also, I think the difference in the lighting somehow affects the colors' appearance/vibrancy in the photos.

What do you think about Etude House's eye shadow primer? For me, it's at par with UDPP, Smashbox and ELF (why not TFSI? Because TFSI makes my eye shadows crease and fade). But since ELF's mineral eye primer is just half the price of EH, I'll probably stock up more on ELF. Sorry EH.

Others have sold/given away their UDPPs and TFSIs because of EH's Proof 10 Eye Primer. Will you ditch your beloved UDPP, too? I would, and I have!